Tentative Syllabus for Advanced Diploma Program in Content Writing and Training

MODULE -I

SEO Copy Writing

Course Serial number	Syllabus	Classes allotted
A	A brief introduction to the process of Search Engine Optimization(SEO)	2
B	Importance of Content in SEO writing	1
C	Keyword density, stuffing and placement	5
D	Writer’s block and Keyword based writing	2
E	SEO Copy writing for search engines	1
F	SEO copy writing and target audience	1

MODULE-II

Print and Web Copy Writing

Seal Number	Syllabus	Classes allotted
A	Web writing format	3
B	A comparative study of difference between webs and print media	1
C	Types of articles used for web	1
D	Informative article writing	2
E	Article Spinning	1
F	Promotional article writing	2
G	Web2.0 writing	1

MODULE-III

Editing, Rewriting and Proofreading

Serial Number	Syllabus	Classes Allotted
A	Introduction to editing, rewriting and proofreading	1
B	How to do Copy editing	3
C	Finding the appropriate Copy editing style guides	2
D	The use of Style Sheets and Style Guides in Copy-editing and Proofreading	2
E	Proofreader's marks and how they are used to Copy editing and Proofreading	2
F	How to do complete proofreading	2
G	How to Edit or Proofread your own work	3
H	How to rewrite	2

Module- IV

Grammar and Sentence Structure

Serial Number	Syllabus	Classes Allotted
A	Organization and outlining	2
B	Grammar and punctuation	15
C	Development of thought	2
D	Coherence	2
E	Effectiveness	2
F	Voice	2
G	Tone	1
H	Style	2
I	Diction	2
J	Inclusive language	1
K	Purpose specific writing	2
L	Research and documentation	2

MODULE-V

Plagiarism

Serial No	Syllabus	Classes Allotted
A	Forms and types of plagiarism	3
B	Methods of preventing plagiarism	2
C	Software applications to track plagiarism

MODULE-VI

Writing for Social Medias

Serial No.	Syllabus	Classes Allotted
A	A brief introduction to social media writing	1
B	Blogging tools and blog writing pattern	5
C	Forum posting	2
D	Writing for social networking websites	3
E	Tracking response and comments

MODULE-VII

Writing Ad and PR Material

Serial No	Syllabus	Classes allotted
A	Communication with client to understand needs	2
B	Critical analysis of the needs	2
C	First draft	2
D	Incorporation of the changes	2

MODULE-VIII

Academic and Research Paper Writing

Serial No	Syllabus	Classes allotted
A	An Introduction to academic writing	1
B	Harvard referencing style	2
C	APA referencing style	2
D	Oxford referencing style	2
E	MLA referencing style	2
F	Examining the received ideas	2
G	Responding to the test	1

MODULE-IX

Media Documentation

Serial Number	Syllabus	Classed allotted
A	An introduction to media documentation	1
B	Developing document though physical appearance	3
C	Developing document from visual recording	3
D	Developing document from audio recording	3

MODULE-X

Technical writing

Serial No	Syllabus	Classes Allotted
A	A brief introduction to Technical writing	1
B	Science writing	3
C	Jargon and technical writing	1
D	Software application writing	3
E	Writing user guides and manuals	2

MODULE-XI

Computer Proficiency

Serial No	Syllabus	Classes Allotted
A	Microsoft applications	5
B	Internet browsing	2
C	Web 2.0 and Social Media Applications	5
D	Intranet	1
E	PageMaker	3
F	Akruti	2

Concept and copyright of Parambrahhma Tripathy

Important Appeal: The course will tentatively start from 25th February 2011. This post is an orphan in nature. we are welcoming more ideas, feed backs and comments on it to make the training program more viable and feasible one. All students, educationalists, journalists and journalism students----- please share your views to make this course more effective and result oriented.